Sport and Event Management (SPMT)
May 1 - December 31, 2022: School of Hospitality, Food and Tourism Management, Gordon S. Lang School of Business and Economics
Effective January 1, 2023: Department of Management, Gordon S. Lang School of Business and Economics
The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.
Courses extend beyond the traditional lecture-based format to include community based group projects, guest lecturers, in-class simulations and case-based learning to help link academic expertise and theory with industry practice. An integral part of the program is experiential learning to balance theory with practice. Experiential courses are embedded in the curriculum, and students are also encouraged to participate in guided learning opportunities outside the conventional classroom through independent study courses, study abroad, and industry networking events. On completion of the program, students have the analytical and communication skills and experience required for a career with government organizations, commercial clubs, professional teams or sport businesses, in Canada and internationally. Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.
Students who are not admitted directly in the SPMT major and subsequently wish to declare it as their major must apply directly to the School of Hospitality, Food and Tourism Management by the last day of classes in the winter semester. In order to be eligible, applicants must have a cumulative average of 70% or better in the previous two semesters. Students must have completed at least 4.00 credits from which 3.00 credits must be from the following prefixes – ACCT, BUS, ECON, FARE, FIN, HROB, HTM, MGMT, MCS, REAL.
Acceptance will be competitive based on available spaces. Students with an average below 70% will not be considered for admission to the major. All decisions will be made by the end of June.
Additional information:
- 1200 hours of verified work experience in sport and event related industry is required for students to be eligible for graduation.
- 700 hours of sport and event related work experience must be completed before a student enrolls in HTM*4080 Experiential Learning and Leadership in the Service Industry.
Learning Outcomes
By the end of the Bachelor of Commerce program, graduates will be able to:
- Demonstrate the ability to think critically by identifying, evaluating and integrating relevant information from a variety of sources to solve complex business problems
- Demonstrate an ability to work effectively in teams, through the application of appropriate knowledge and skills such as responsible decision-making and personal accountability
- Identify and professionally respond to team issues and develop a new approach to enhance team performance
- Discuss and apply principles of corporate social responsibility to business issues and operations.
- Communicate effectively in a business context through written documents to a variety of audiences
- Communicate effectively in a business context through oral communication to a variety of audiences
- Demonstrate competency and understanding of core business knowledge and concepts.
- Demonstrate proficiency in the ability to integrate knowledge and understanding within specific majors through analysis and recommendation of solutions to ‘major specific’ business problems and business decision-making.
Sport and Event Management major graduates will also be able to:
- Demonstrate an understanding of sport and event industry stakeholders, and applications to support the business success of these stakeholders in an ethical and sustainable manner.
- Identify and evaluate personal and professional competencies required as a sports management professional within various sport and event settings.
- Analyze sport and event operations and present acceptable solutions while considering the implications for multiple stakeholders.
- Demonstrate effective management techniques through planning, executing and evaluating sport and event related operations.
Minor Learning Outcomes
- In addition to the UofG undergraduate learning outcomes (critical and creative thinking, communicating, professional and ethical behaviour, global understanding and literacy) there are four learning outcomes for the SPMT minor:
- Demonstrate proficiency in the ability to integrate knowledge and understanding through analysis and the development of recommendations and solutions to sport and event management problems and business decision-making.
- Demonstrate the ability to respond to a variety of sport and event industry stakeholders needs in an ethical and sustainable manner that supports success of the business.
- Analyze a sport and event operation and present acceptable solutions considering the implications for multiple stakeholders.
- Demonstrate the ability to conduct effective management techniques through planning, executing and evaluating sport and event related operations.
Degree Requirements
(20.00 Total Credits)
| Code | Title | Credits |
|---|---|---|
| Required Core Courses | 15.00 | |
| Restricted Electives | 1.50 | |
| MGMT*1100 | Business Career Preparation | 0.00 |
| Liberal Education Electives | 1.50 | |
| Free Electives | 2.00 | |
| Total Credits | 20 | |
The recommended program sequence is outlined below.
Major
| Code | Title | Credits |
|---|---|---|
| Semester 1 | ||
| ACCT*1220 | Introductory Financial Accounting | 0.50 |
| ECON*1050 | Introductory Microeconomics | 0.50 |
| MCS*1000 | Introductory Marketing | 0.50 |
| MGMT*1000 | Introduction to Business | 1.00 |
| Semester 2 | ||
| ECON*1100 | Introductory Macroeconomics | 0.50 |
| HROB*2090 | Individuals and Groups in Organizations | 0.50 |
| HTM*2020 | The Business of Sport and Event Tourism | 0.50 |
| MATH*1030 | Business Mathematics | 0.50 |
| 0.50 electives | 0.50 | |
| Semester 3 | ||
| ACCT*2230 | Management Accounting | 0.50 |
| HTM*2220 | Communication and Media Strategy in Sport and Events | 0.50 |
| MCS*2020 | Information Management | 0.50 |
| STAT*2060 | Statistics for Business Decisions | 0.50 |
| 0.50 electives | 0.50 | |
| Semester 4 | ||
| FIN*2000 | Introduction to Finance | 0.50 |
| HTM*2070 | Event Management | 0.50 |
| MCS*3030 | Research Methods | 0.50 |
| MCS*3040 | Business and Consumer Law | 0.50 |
| MGMT*1100 | Business Career Preparation | 0.00 |
| 0.50 electives | 0.50 | |
| Semester 5 | ||
| HTM*3020 | The Impact of Business on Sport Industry | 0.50 |
| HTM*3120 | Service Operations Analysis | 0.50 |
| HTM*3160 | Destination Management and Marketing | 0.50 |
| MGMT*3140 | Business Analytics | 0.50 |
| 0.50 electives | 0.50 | |
| Semester 6 | ||
| HROB*2290 | Human Resources Management | 0.50 |
| HTM*3220 | Sales, Sponsorship and Stakeholder Engagement in Sport | 0.50 |
| MGMT*3020 | Corporate Social Responsibility | 0.50 |
| MGMT*3320 | Financial Management | 0.50 |
| 0.50 electives | 0.50 | |
| Semester 7 | ||
| HTM*4080 | Experiential Learning and Leadership in the Service Industry | 0.50 |
| HTM*4090 | Hospitality Development, Design and Sustainability | 0.50 |
| MGMT*4000 | Strategic Management | 0.50 |
| 1.00 electives | 1.00 | |
| Semester 8 | ||
| HTM*4020 | Advanced Concepts in Sport and Event Management | 0.50 |
| HTM*4250 | Hospitality Revenue Management | 0.50 |
| 1.50 electives | 1.50 | |
Restricted Electives for the Sport and Event Management Major
In addition to the required credits listed above, students must take a minimum of 1.50 credits in restricted electives. Restricted electives are listed below:
| Code | Title | Credits |
|---|---|---|
| EDRD*3160 | International Communication | 0.50 |
| EDRD*3500 | Recreation and Tourism Planning | 0.50 |
| HIST*2130 | Modern Sport - A Global History | 0.50 |
| HIST*2280 | Hockey in Canadian History | 0.50 |
| HROB*2010 | Foundations of Leadership | 0.50 |
| HROB*3090 | Training and Development | 0.50 |
| HROB*3100 | Developing Management and Leadership Competencies | 0.50 |
| MCS*2600 | Fundamentals of Consumer Behaviour | 0.50 |
| MCS*4300 | Marketing and Society | 0.50 |
| PSYC*3480 | Psychology of Sport | 0.50 |
Minor (Honours Program)
A minimum of 5.00 credits is required including:
| Code | Title | Credits |
|---|---|---|
| HTM*2020 | The Business of Sport and Event Tourism | 0.50 |
| HTM*2070 | Event Management | 0.50 |
| HTM*2220 | Communication and Media Strategy in Sport and Events | 0.50 |
| HTM*3220 | Sales, Sponsorship and Stakeholder Engagement in Sport | 0.50 |
| MCS*1000 | Introductory Marketing | 0.50 |
| Select 0.50 additional credits from the following Ethics courses: | ||
| MGMT*3020 | Corporate Social Responsibility | 0.50 |
| PHIL*2120 | Ethics | 0.50 |
| PHIL*2600 | Business and Professional Ethics | 0.50 |
| POLS*3440 | Corruption, Scandal and Political Ethics | 0.50 |
| Restricted Electives | ||
| Select 2.00 credits from the following: | ||
| EDRD*3160 | International Communication | 0.50 |
| EDRD*3500 | Recreation and Tourism Planning | 0.50 |
| HIST*2130 | Modern Sport - A Global History | 0.50 |
| HIST*2280 | Hockey in Canadian History | 0.50 |
| HROB*2010 | Foundations of Leadership | 0.50 |
| HROB*3090 | Training and Development | 0.50 |
| HROB*3100 | Developing Management and Leadership Competencies | 0.50 |
| HTM*3020 | The Impact of Business on Sport Industry | 0.50 |
| HTM*3160 | Destination Management and Marketing | 0.50 |
| MCS*2600 | Fundamentals of Consumer Behaviour | 0.50 |
| MCS*4300 | Marketing and Society | 0.50 |
| MGMT*2150 | Introduction to Canadian Business Management | 0.50 |
| MGMT*3140 | Business Analytics | 0.50 |
| PSYC*3480 | Psychology of Sport | 0.50 |
1.50 credits may also come from outside this list with prefix HK, NUTR, or in consultation with a faculty advisor.
Note: Not all restricted elective courses identified in this list will necessarily be open to all students in the Sport and Event Management minor. Some courses have priority access restrictions, or may be limited to students enrolled in the major from which the courses are drawn. In some cases a Course Waiver Request form signed by the instructor/department may be required in order for students to add these courses to their schedule. Please consult with the department offering the course about possible access. Some courses may also have prerequisites which are identified in course descriptions in the academic calendar.