This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion.

This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization), and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments designed to introduce students to basic business communication skills

This course explores the dynamic field of digital marketing and allows students to discover how businesses engage audiences online. It introduces foundational marketing principles through global examples of strategies, analytics, and tactics used by digital marketers today. Students will become familiar with essential digital tools and concepts in owned, earned, and paid media such as search engine optimization, search engine marketing, and customer relationship management.

In this course students are introduced to the concepts and principles of information acquisition, manipulation and management as relevant to organizational decision-making. Experience in the evaluation of information technology applications used in organizations is provided.

This course examines the concepts, principles and practices for consumer, market and product development research processes. Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution and research management, analysis and interpretation, and report writing.

This introductory course is designed to help students develop and achieve their personal goals in financial management.

Organizations survive and achieve their goals by satisfying the needs and wants of consumers as well as or better than their competitors. This course examines consumer behaviours, the economic, social, cultural and psychological factors related to consumer behaviours, the evolution and change in behaviours and relationships, and the ways in which consumers respond to stimuli employed in the marketing of products, services and ideas.

This course provides students with an opportunity to extend their knowledge of the marketing principles and strategies they learned in MCS*1000 to develop a marketing plan and to explore sales as a career.

This course covers general concepts and expectations of quality assurance from consumer, government, managerial and technological points of view and examines the relationship of national and international groups concerned with quality assurance. Seminars apply concepts to selected products and services.

Effective market research requires an understanding of how to analyze data. This course introduces students to applied statistics within the context of managerial decision making. Students will learn how to analyze data gathered via primary (survey and experimental design) and secondary (existing data) methods with the goal of making sound decisions.

This course introduces students to statutory and common law concerning business and consumer transactions. An overview of the laws of contracts and torts forms the basis of business and producer/consumer relationships. Discussion topics include sale of goods and consumer protection legislation; debtor-creditor relations; competition law; intellectual property rights and manufacturers' product liability.

This course teaches students decision making theory and the methods of analysis that support decision making in the marketing discipline. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.

This course covers the planning process for marketing communications as practiced by individuals, organizations and key stakeholders in the marketplace. Key principles of promotion and strategic planning are applied to the design and evaluation of each interaction received by a target audience to ensure its relevancy.

This course builds upon the fundamentals of consumer behaviour and provides an in-depth study of key topics in consumer behaviour such as information processing, judgement and decision making. This course draws upon classic and contemporary consumer behaviour research and practice and examines how consumer behaviour is influenced by internal and external forces. Applications to marketplace strategy and policy are discussed.

This course provides the opportunity for an independent investigation of a pertinent topic in consumer studies. Registration requires departmental approval.

The major components of this course are new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.

This course encompasses a comprehensive view of the retailing sector and an application of marketing concepts in both the domestic and international retail marketplace. Key topics include retail format selection, retail management strategy, target shopper analysis, site selection, and merchandise planning. Additional focus will include the buying, financial analysis, and pricing activities involved in retail operations. The course will also investigate the evolving nature of e-commerce and retail supply chain management issues and opportunities.

This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved in starting a new venture or increasing the size of a business.

This course examines actionable marketing strategies and tactics that can be implemented and measured with a variety of digital tools. Students will examine the convergence of owned media, earned media and paid media in digital spaces, and learn how a strategic plan can be supported on digital marketing platforms. Marketing management principles, and the design, measurement and evaluation of communication programs will be viewed through the lens of digital marketing.

This course focuses on how the dissemination of marketing knowledge can influence society through the decisions made by public policy makers, corporate decision makers and non-profit marketers. It also covers how the marketing decisions made and actions taken by corporate, non-profit and public sector decision makers can affect society. As the theme of 'reciprocal influence' is developed, both direct and indirect influences of marketing knowledge and marketing decisions are pursued.

This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered.

The objective of this course is to provide a useful conceptual framework as well as analytical techniques that can be applied in managing pricing functions. Topics to be covered include pricing strategies, tactical issues related to pricing, pricing methods, treatment of costs for pricing, consideration of competition, legal limitations and role of price in customer buying decisions for both consumer and industrial goods and services.

This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities confronting today's international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies.

This course will help students to understand the sales process and the principles of negotiation. Students identify the motives and constraints of the other person which affect the outcome of both the sales process and the negotiating process. Students learn to develop strategies using situation analysis, including an understanding of information asymmetries, relationship vs. transaction orientations and the differences between position-based and interest-based perspectives.

This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.

This course provides a lecture-discussion or seminar on a selected topic in consumer studies to be conducted by faculty with expertise in the area. Students should check with the department to determine what topic, if any, will be offered during a semester. Alternatively, they can ask a faculty member in MCS to supervise them as they study a topic or do a project of interest.

The practicum provides students with supervised experience in developing marketing plans or working on consumer studies projects.