Sport and Event Management (SPMT)
SPMT*6120 Foundations of Sport Management Unspecified [0.50]
This course introduces students to the vast, growing and varied literature and conceptual foundations that are directly and indirectly associated with sport management. A decision-making frame is adopted and key stakeholders, applications and concepts reviewed. Key areas of sport management literature (sponsorship, sport finance, sport communications) are emphasized.
Offering(s): Annually
Restriction(s): Restricted to Lang MSc students.
Department(s): Department of Management
Location(s): Guelph