Sport and Event Management (SPMT)

SPMT*6120  Foundations of Sport Management  Unspecified  [0.50]  
This course introduces students to the vast, growing and varied literature and conceptual foundations that are directly and indirectly associated with sport management. A decision-making frame is adopted and key stakeholders, applications and concepts reviewed. Key areas of sport management literature (sponsorship, sport finance, sport communications) are emphasized.
Offering(s): Annually  
Restriction(s): Restricted to Lang MSc students.  
Department(s): Department of Management  
Location(s): Guelph