School of Hospitality, Food and Tourism Management, Gordon S. Lang School of Business and Economics
The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.
Courses extend beyond the traditional lecture-based format to include community based group projects, guest lecturers, in-class simulations and case-based learning to help link academic expertise and theory with industry practice. An integral part of the program is experiential learning to balance theory with practice. Experiential courses are embedded in the curriculum, and students are also encouraged to participate in guided learning opportunities outside the conventional classroom through independent study courses, study abroad, and industry networking events. On completion of the program, students have the analytical and communication skills and experience required for a career with government organizations, commercial clubs, professional teams or sport businesses, in Canada and internationally. Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.
Students who are not admitted directly in the SPMT:C major and subsequently wish to declare it as their major must apply directly to the School of Hospitality, Food and Tourism Management by the last day of classes in the winter semester. In order to be eligible, applicants must have a cumulative average of 70% or better in the previous two semesters. Students must have completed at least 4.00 credits from which 3.00 credits must be from the following prefixes – ACCT, BUS, ECON, FARE, FIN, HROB, HTM, MGMT, MCS, REAL.
Acceptance will be competitive based on available spaces. Students with an average below 70% will not be considered for admission to the major. All decisions will be made by the end of June.
By the end of the Bachelor of Commerce program, graduates will be able to:
- Demonstrate the ability to think critically by identifying, evaluating and integrating relevant information from a variety of sources to solve complex business problems
- Demonstrate an ability to work effectively in teams, through the application of appropriate knowledge and skills such as responsible decision-making and personal accountability
- Identify and professionally respond to team issues and develop a new approach to enhance team performance
- Discuss and apply principles of corporate social responsibility to business issues and operations.
- Communicate effectively in a business context through written documents to a variety of audiences
- Communicate effectively in a business context through oral communication to a variety of audiences
- Demonstrate competency and understanding of core business knowledge and concepts.
- Demonstrate proficiency in the ability to integrate knowledge and understanding within specific majors through analysis and recommendation of solutions to ‘major specific’ business problems and business decision-making.
Sport and Event Management major graduates will also be able to:
- Demonstrate an understanding of sport and event industry stakeholders, and applications to support the business success of these stakeholders in an ethical and sustainable manner.
- Identify and evaluate personal and professional competencies required as a sports management professional within various sport and event settings.
- Analyze sport and event operations and present acceptable solutions while considering the implications for multiple stakeholders.
- Demonstrate effective management techniques through planning, executing and evaluating sport and event related operations.
The Co-op program in Sport and Event Management is a five year program, including four work terms. Students must follow the academic work schedule as outlined below (also found on the Co-operative Education website: https://www.recruitguelph.ca/cecs/).
Sport and Event Management Academic and Co-op Work Term Schedule
|1||Academic Semester 1||Academic Semester 2||Off|
|2||Academic Semester 3 COOP*1100||Academic Semester 4||COOP*1000 Work Term I|
|3||COOP*2000 Work Term II||Academic Semester 5||Academic Semester 6|
|4||COOP*3000 Work Term III||COOP*4000 Work Term IV||Off|
|5||Academic Semester 7||Academic Semester 8||N/A|
Please refer to the Co-operative Education program policy with respect to work term performance grading, work term report grading and program completion requirements.
For additional program information students should consult with their Co-op Co-ordinator and Co-op Faculty Advisor, listed on the Co-operative Education web site.
(22.00 Total Credits)
|Required Core Courses||15.00|
|Liberal Education Electives||1.50|
|Semester 1 - Fall|
|ACCT*1220||Introductory Financial Accounting||0.50|
|MGMT*1000||Introduction to Business||1.00|
|Semester 2 - Winter|
|HROB*2090||Individuals and Groups in Organizations||0.50|
|HTM*2020||The Business of Sport and Event Tourism||0.50|
|Semester 3 - Fall|
|COOP*1100||Introduction to Co-operative Education||0.00|
|HTM*2220||Communication and Media Strategy in Sport and Events||0.50|
|STAT*2060||Statistics for Business Decisions||0.50|
|Semester 4 - Winter|
|FIN*2000||Introduction to Finance||0.50|
|MCS*3040||Business and Consumer Law||0.50|
|COOP*1000||Co-op Work Term I||0.50|
|COOP*2000||Co-op Work Term II||0.50|
|Semester 5 - Winter|
|HROB*2290||Human Resources Management||0.50|
|HTM*3120||Service Operations Analysis||0.50|
|HTM*3220||Sales, Sponsorship and Stakeholder Engagement in Sport||0.50|
|Semester 6 - Summer|
|MGMT*3020||Corporate Social Responsibility||0.50|
|COOP*3000||Co-op Work Term III||0.50|
|COOP*4000||Co-op Work Term IV||0.50|
|HTM*3020||The Impact of Business on Sport Industry||0.50|
|HTM*3160||Destination Management and Marketing||0.50|
|HTM*4080||Experiential Learning and Leadership in the Service Industry||0.50|
|HTM*4090||Hospitality Development, Design and Sustainability||0.50|
|HTM*4020||Advanced Concepts in Sport and Event Management||0.50|
|HTM*4250||Hospitality Revenue Management||0.50|
Restricted Electives for the Sport and Event Management Major
In addition to the required credits listed above, students must take a minimum of 1.50 credits in restricted electives. Restricted electives are listed below:
|EDRD*3500||Recreation and Tourism Planning||0.50|
|HIST*2130||Modern Sport - A Global History||0.50|
|HIST*2280||Hockey in Canadian History||0.50|
|HROB*2010||Foundations of Leadership||0.50|
|HROB*3090||Training and Development||0.50|
|HROB*3100||Developing Management and Leadership Competencies||0.50|
|MCS*2600||Fundamentals of Consumer Behaviour||0.50|
|MCS*4300||Marketing and Society||0.50|
|PSYC*3480||Psychology of Sport||0.50|